Creative Director, Art Director, & Motion Graphics
Creative Director, Art Director, & Motion Graphics
Crafted to serve as a focal point on lumadessa.com, the Hero Video was designed to be a compelling call to action for the new Warbler Field Bag, steering Lumadessa towards a fresh product direction. The marketing approach aimed to showcase the bag's authenticity, distinguishing it from the print-on-demand reputation. To achieve this, three-dimensional photography was used to capture the bag from ninety different angles using a green screen and an electronic turntable. Post-processing in Photoshop ensured a polished, isolated product, which was subsequently animated in After Effects to create a captivating looping video with dynamic background patterns.
Creative Direction, Art Direction, Motion Design, & Photography
This profile video is a meta way to showcase his history as a photographer who specializes in documenting fine artwork for artists. Originally a Flash animation, it has been recreated using After Effects to simplify his photography career. The video uses a light-hearted "this is your life slideshow" concept, with candid images of him growing up interspersed with text screens to drive the narrative and add self-referential humor. This approach helps to lighten the tone and make him more approachable to artists, who might otherwise consider a standard profile video as a vanity project of self-importance. The video has been a great success, with new and existing clients loving it.
Creative Director, Art Director, & Motion Design