I played an essential role in environmental design at Petco by creating character assets that seamlessly matched the display design team's vision. These modular vector pet characters were versatile assets that could be used in various mediums like store signage, digital screens and more. Additionally, I designed two wall murals that were carefully crafted to complement the adjacent store monitors, bulletin boards, tree sculptures, and reptile habitats. This collaborative approach ensured that my character assets and mural designs blended well with the overall store environment, providing an immersive brand experience. By paying attention to detail, the character assets and murals not only attracted a sophisticated clientele, but also enhanced the overall visual narrative, achieving a balance of sophistication and fun in the realm of pet care.
Co-creative Direction, Art Direction, Environmental Graphics, & Illustration